![#OneChipChallenge](https://chiefmarketer.com/wp-content/uploads/2019/09/onechipchallenge-850-160x125.png)
Spice Lovers Dare to Try the World’s Hottest Tortilla Chip
Paqui Tortilla Chips has reprised its #OneChipChallenge, daring spice lovers to try its dastardly chip.
Paqui Tortilla Chips has reprised its #OneChipChallenge, daring spice lovers to try its dastardly chip.
Capital Group CMO Jaya Kumar takes us through strategy, planning and execution.
One-on-one conversations with local Mountain Dew customers led to local marketing and a turnaround in sales.
The PRO Award winners will be announced during a live awards brunch on October 24 at Neue House, New York. Join us.
Pitney Bowes CMO Bill Borrelle shares the challenges of targeting a diverse audience, and keeping a century-old brand fresh.
“Find What Matters” is a two-month initiative designed to feel like a B2C campaign, to create enthusiasm and excitement for using search in a media plan.
Late night comedians, the media and social media users couldn't contain their enthusiasm to mock trump over #Sharpiegate giving the rest of us plenty of entertainment.
A new promotion from Stanley food and beverage containers challenges consumers to identify 40 films where its products have appeared over the past four-plus decades.
Marketers who embrace their inner indie filmmaker can master the art of creating great video content on a budget. Here’s five tips to get cameras rolling.
Anna Squibb, senior manager of integrated marketing communications, dairy foods, Land O’Lakes takes us behind the scenes.