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How P&G is Reinventing Advertising—and Agency Relationships
P&G Chief Brand Officer Marc Pritchard on making major changes internally to drive growth and leadership.
P&G Chief Brand Officer Marc Pritchard on making major changes internally to drive growth and leadership.
Ninety-four percent of teachers buy schools supplies, making this a demographic marketers both big and small should consider targeting on social media.
Godiva is investing multimillions on a new campaign "Wonder Awaits" as the holiday shopping season nears, CMO John Gallaway tells us.
Why do "Mean People Suck"? Michael Brenner gives us the scoop about his new book.
P&G is driving growth with "constructive disruption" with a focus on constant innovation and irresistible brand experiences.
Direct mail ROI goes up by nearly 63 percent when the tactic is used as part of an integrated marketing campaign, according to new research.
CMO Rick Gomez shares the actions the team deployed to pull the brand out of tough times.
This much is undeniable: What used to be seen as "church and state" separation between brands and hot button issues facing society is now a situation of blurred lines.
Avon has a three-point plan to disrupt the category that is aimed directly at Gen Z. Chief Brand and Beauty Officer James Thompson is handling the rebrand.
PR is often an afterthought, and that can be a huge missed opportunity. Here's five ways to make PR one of the cornerstones of your marketing plan.