Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week's question: How has the role of cooperative databases changed, and how do you anticipate it will change further in 2011?
A good first step in keeping up with what’s expected of professional marketer’s and aligning sales and marketing goals with the company’s vision is the implementation of a marketing audit.
Online daily deal website Bare Deal (http://www.baredeal.com) is using good old fashioned direct mail to attract users to take advantage of offers from Chicago-area businesses.
What do espadrilles and FarmVille have in common? Plenty, as far as Shoebuy.com is concerned. The online footwear retailer in November began giving away 50 Facebook Credits with each purchase, making it the first merchant to use them as a sales incentive.
Chief Marketer and NextMark offer you a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · ...
Fifteen list management companies vastly improved the quality of their datacards during the fourth quarter, according to NextMark.
Kraft has just begun spreading word of a new partnership with Disney on Ice and its American Singles brand, a deal born of hard work and lessons learned over the past two years.
Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: What does the list industry see as its greatest competitive threat in 2011?
Players could interact in a virtual replica of the brand’s showroom at the Detroit Auto Show
Groupon's decision to turn down Google’s $6 billion acquisition offer was one of the more interesting business stories of 2010. It certainly raised many eyebrows and got folks wondering if the giant e-coupon
