Chief Marketer Listline Nov. 19
List featured this week include Drapers & Damon’s and Deseret Book Catalog Blow-In.
List featured this week include Drapers & Damon’s and Deseret Book Catalog Blow-In.
Too many marketers still look at mail as a single-channel communication tool and neglect its unique ability to play a key role in a well-executed, integrated multichannel communication plan.
A lot of exhibitors bend over backwards to get the attention of attendees
A single channel marketing approach simply won't cut it today. Here are key steps to move your business into a successful multichannel strategy.
Players who cheat contests are a real concern for agencies and brands. Learn the most vulnerable elements, how these elements get hacked and how to prevent attacks.
CPGs examine their customer data more closely and push to apply their loyalty-program analytic standards to mass advertising.
Lyris One, a new platform from Lyris, offers marketers the opportunity to integrate, sort, analyze and generate campaigns of a wealth of customer data, both from within and outside the company.
2012 PRO Award Finalist: Grey Alliance for Canon USA and its "Project Imagin8ion" user-generated photo contest.
2012 PRO Award Finalist: Tris3ct for Kimberly-Clark and the "Focus Rally" promotion.
Are B2B companies with the best possible offerings shooting themselves in the foot by hosting poorly designed websites? Chris Hicken, vice president of marketing at UserTesting.com, offers several steps and tests marketers can take to identify rough patches between an onsite query and completion of a transaction, whether requesting more information or making a purchase.