Channel | Engagement

Lists featured this week include Beckett Media Masterfile and the Federal Bar Association.

Kohler is running a mobile tour to educate plumbers, contractors, remodelers and interior designers on its toilet-flushing technologies and innovation.

The tenuous state of the economy is a major reason for the earlier arrival of back-to-school campaigns. The goal is to encourage purchases now.

Ritz, Oreo and other iconic Mondelez brands ride title sponsorship of the English-Irish pop boy band, One Direction's American summer tour and its millions of swooning, screaming young fans.

No matter what channel they’re interacting or shopping in, all customers today want one thing—a seamless experience.

If they’re savvy enough, retailers can leverage big data to create a better experience for shoppers both online and offline.

Today’s B2B buyer no longer sees talking to a vendor as the first stop on their road to making a purchase.

Lists featured this week include Coastal Angler and The Word Among Us.

Signature Brands, LLC, is marketing a new line of ice cream toppings under the Breyers name in its first licensing deal with Unilever.

In a partnership with Google, DoubleTree by Hilton has launched a custom-built YouTube channel—DTour—that offers travelers a new way to plan and share their trips. Supporting the channel is a yearlong “DTour of a Lifetime” competition offering six people the chance to be brand ambassadors traveling the world and documenting their adventures on the channel.…