Ideas to Steal: Snapple’s “Win Nothing” Sweepstakes
Snapple's “Win Nothing” Sweepstakes offers 70,000 prizes to surprise drinkers when they pop the top. Maybe a tip or two for you? It’s all under the cap.
Snapple's “Win Nothing” Sweepstakes offers 70,000 prizes to surprise drinkers when they pop the top. Maybe a tip or two for you? It’s all under the cap.
Lists features this week include LimitlessSingles.com and card buyers from Barton Clay.
A new Cricket campaign "Half Is More" plays up its lower price compared to two top competitors, Verizon and AT&T.
Getting input from sales, building the right model and properly scoring a prospect’s engagement are essential to creating a winning B2B lead gen strategy.
Lists featured this week include Our Sunday Visitor, Obama for America and WorkWearSavings.com.
Some 63% of consumers report that personalization is so common that they’ve grown numb to it, while 33% said superficial personalization is one of their top annoyances, according to a report from the Economist Intelligence Unit and Lyris.
The Direct Marketing Educational Foundation (DMEF) has rebranded itself as Marketing EDGE, in an effort to be more relevant to students interested in pursuing careers in marketing.
Salesforce.com acquisition of ExactTarget this week followed by nother major acquisition in December has marketers wondering why consolidation around marketing automation is suddenly so popular? Here are three top reasons ...
Lists featured this week include Companion Animal Protection Society and Citizens Utility Board.
Total Cereal and Men's Health magazine have teamed up in a sponsorship deal for a nationwide search for the all-around, seasoned guy in the "Total Guy, Total Package" online contest.