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Attention, Shoppers: Store Is Tracking Your Cell
Retailers are gathering data about in-store shoppers’ behavior and moods, using video surveillance and signals from their cellphones and apps.
Retailers are gathering data about in-store shoppers’ behavior and moods, using video surveillance and signals from their cellphones and apps.
The challenge for companies running multichannel marketing campaigns lies in the ever-present gap between marketing and sales.
Lists featured this week include Humane Society International - Canada and Asia Cloud Forum.
B2C and B2B lead nurturing processes have their differences, but bottom line its all about buyers trying to make informed decisions.
Hostess is whetting consumers' appetites for the return of some of its most well-known treats with a broad campaign that includes a big push in social media.
Impulsiveness is highly valued by marketers and separate stunts this week by Heineken and Hilton Worldwide rewarded consumers for spontaneity with far-flung trips.
Campaigns to capture leads rely heavily on the offer, which usually takes a good amount of writing and editing. This article offers tactics that don’t require much writing.
(Copyblogger) You’ve probably visited a company’s website with the full intention of making a purchase only to leave it a few minutes later without buying anything. This is probably because, for some reason or another, the site lost your trust. Here’s a look at eight possible ways to lose a prospect’s trust, including: writing for…
Stride Rite's first loyalty program skyrocketed to 1 million members in just six months. How'd they do it? VP Kiran Smith shares the details.
Lists featured this week include Carus Publishing and Crutchfield.