Apple's new iBeacon feature in iOS 7 has been overlooked by most people, but it holds intriguing potential uses for retailers. For one thing, it can be leveraged to improve and refine location-based marketing tactics.
Lists featured this week from Chief Marketer and NextMark include Care.com Pet Owners and Mom365 Email.
The Incentive Research Foundation has identified five important trends for merchandise incentives in 2013.
A rebranding effort designed to appeal to both traditional ocean racing enthusiasts and younger audiences more keen on extreme sports has refreshed the brand identity of the America’s Cup , which wrapped finals in San Francisco earlier this month.
Lists featured this week from Chief Marketer and NextMark include Alloy Apparel and the Pennwell Technology Email Masterfile.
Francois Bondiguel (Growmap) Companies spend plenty of money to get more customers, but not enough of them are investing enough resources to keep the customers they’ve already earned. Here are five steps to improve customer retention: get to know them, keep them happy, incentivize and reward loyal customers, provide great customer service, and offer helpful…
First Lady Michelle Obama wants food manufacturers and the media to promote healthier foods to children.
Many consumers say they think personalization is a superficial tactic. But it's popular among marketers. Where's the disconnect?
Lists featured this week include Casual Living Magazine and Highlights Hello.
It's uncertain times and marketing campaigns—often extravagant and expensive—are already reaching consumers.
