Yahoo, Buffett, SCA in Legal Tangle Over Billion-dollar Basketball Contest
A he said, she said between Yahoo, Warren Buffet and SCA Promotions over a NCAA men's basketball contest has landed in court.
A he said, she said between Yahoo, Warren Buffet and SCA Promotions over a NCAA men's basketball contest has landed in court.
You worked hard. You got results. Now get the recognition you deserve. Enter the 2014 PRO Awards.
Why are marketers ignoring the promotional potential of Groundhog Day?
List featured this week include Curve, Kohl's Credit Card Statements and Wind and Weather Catalog.
Marketers should consider doing a null test sample to properly calibrate the results of their marketing automation efforts.
Fox Sports and Facebook have a marketing deal that encompasses television programing, Instagram, websites, social and all things Super Bowl Sunday.
Some mobile-friendly retailers and brands are more advanced than others, but it is the risk takers that are offering up innovative ideas to steal.
For loyalty marketers in the retail industry, a new year offers the chance to assess the marketplace and commit to business-related resolutions.
The growing global use of the Internet for absolutely everything has emphasized the importance of content, social media and email marketing in lead generation.
This author offers 20 ideas—taken in sum—for determining the ROI of events in addition to revenue.