Marketing Wizardry Pulled Hostess Back from the Brink
Rich Seban, president and COO, Hostess Brands, shares the marketing strategy and execution that pulled Hostess back from bankruptcy.
Rich Seban, president and COO, Hostess Brands, shares the marketing strategy and execution that pulled Hostess back from bankruptcy.
Three shopping habits grocers can digitize now to enhance loyalty and convenience during the grocery-buying journey.
When you’ve invested time and resources into optimizing your marketing channels, special attention should go to perfecting data collection.
Even with all the advances in marketing tech, direct mail is still a valuable part of multichannel campaigns. Here's why.
Subaru has recharged the experiential side of its Subaru Winterfest tour which brings its activities to 12 mountains across the country.
With Barbie about to appear in the 2014 Sports Illustrated swimsuit issue, a new promotion "unapologetic" is getting underway.
In B2B, it pays to remember that its the quality of leads that matters and not necessarily the quantity.
Investing in technology and automation can make your online lead generation activities more efficient and contribute to overall higher quality leads.
Advances in marketing analytics have enabled a more personalized approach to B2B marketing, with targeted messages based on the specific characteristics, where they stand in the purchase cycle and finances.
Lists featured this week include California Academy of Sciences and Newsweek Email Subscribers.