Are You Deep Discounting? Maybe You Shouldn’t Be
Product devaluation due to deep discounts is one of the biggest problems facing merchants today, says Russ Gaitskill of Garnet Hill.
Product devaluation due to deep discounts is one of the biggest problems facing merchants today, says Russ Gaitskill of Garnet Hill.
Today’s perpetually connected consumers are impatient. They cherish convenience and expect instant gratification from their most valued brands.
Over the last couple of years, there has been a shift in lead generation away from focusing on just lead quantity towards a model that emphasizes quality.
At the recent ANA Brand Master Conference, Mashable’s senior technology analyst Christina Warren shared the what, why and how of three top tech trends all marketers should have top of mind.
ConAgra Foods and Procter & Gamble, once fierce competitors, have banned together for the cause marketing campaign, “Child Hunger Ends Here,” which begins next Monday.
Spike TV's "Ink Master" added a mobile unit to an integrated program to promote Season 4. Spike's brand exec, Frank Tanki gives us the details.
Oscar Mayer has come up with a zany way to remind people to buy its bacon; the Bacon Scented Alarm Clock App
Jameson is earning customer loyalty and having fun with a contest for bartenders in the run up to its favorite holiday: St. Patty's Day
A tight relationship with the NFL, a rewards program and integrated marketing online and off help Papa John's maintain a slice of the competitive pizza market.
Discover how engaging all five of a prospect's senses with your B2B campaign can boost response.