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What is the Value of a Lead?
Many executives don’t understand what leads are, or how to value them well enough to make smart investment decisions.
Many executives don’t understand what leads are, or how to value them well enough to make smart investment decisions.
Keurig is embracing social and experiential tactics to promote the brand on campuses, featuring a tailgate tour, product sampling and discounts.
Lists featured this week include Healthy as a Horse and Keekoo.com.
Those inactive members may be draining precious resources from your loyalty program.
There are five key factors that differentiate successful loyalty programs from the completion, according to a new survey from SAS and the International Institute for Analytics.
Lists featured this week include Heartland America Club and Hot Rod Deluxe Magazine.
The Direct Marketing Club of New York will honor Bruce Biegel of the Winterberry Group with the 2014 Mal Dunn Leadership Award.
A report from Bizo and Oracle shows many B2B marketers are contributing up to 20% of their company's new leads.
Chief Marketer is proud to be the co-sponsor of the DMA2014 Strategic Summit, a one-day, invitation-only forum for senior level and c-suite executives.
Here are six retail and consumer behavior trends marketers need to understand to stay ahead of the competition for the 2014 holiday shopping season.