Measuring the ROI of Live Experiences
Understanding how to measure ROI for live events and experiences is key to keeping the budget coffers full and improving future success at the events.
Understanding how to measure ROI for live events and experiences is key to keeping the budget coffers full and improving future success at the events.
Aaron Ormond, manager, customer lifecycle management, Harley-Davidson, shares case studies—and results—on how it successfully markets during peak seasons.
Prudential looked into our brains to find out why we're so irrational when it comes to saving, took that info and launched the "Bring Your Challenges" campaign.
A loyal fan base and targeted data analysis helps the Boston Celtics build relationships with season ticket holders
“Be More” is the theme of the Business Marketing Association’s annual conference BMA15 this May in Chicago, because that slogan is an imperative for B2B marketers who want to survive.
Brands like Starwood, MGM Grand, National Australia Bank and Time Warner Cable are increasingly focusing on customer experience to gauge success.
In a new brand advocacy campaign, SeaWorld is hoping to educate people and set the record straight on false accusations about its treatment of animals.
CMOs talk about a lot of things on Twitter, but its the top topics that can be most important to those trying to reach them.
Marketing to Millennials is a big focus for Marriott. Global marketing officer Karin Timpone shares lessons learned and why the heavy investment in content marketing.
This author takes a look back at three spectacular campaigns and why they worked.