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Content Marketing Rises Above Big Data, Automation
This article discusses the importance of content marketing, the seven ways content marketing is changing and how best to adapt.
This article discusses the importance of content marketing, the seven ways content marketing is changing and how best to adapt.
Google and its YouTube Kids app are under fire from consumer and child advocacy groups for mixing programming and marketing in the app that the groups allege is deceptive.
CMO.com spoke with Mark Elkins, vp, digital sales and marketing at Coca-Cola Enterprises about how the company uses digital marketing.
Budweiser is out with the "Bud & Burgers Championship" not only find a winner, but to educate consumers about the great pairing between Bud and a burger.
Weather apps have proven a smart marketing tool for brands that market related products. This report shares stats on consumers use of the apps.
Disney is opening up a new front on one-to-one marketing with a comprehensive, personalized blitz to customers who have already booked a trip to its parks.
A more consistent brand experience, improved analytics and better content management are just of the benefits McGraw-Hill Education has seen from a revamped online presence across all divisions.
Today marketers have unprecedented access to data, automation solutions, and ways to reach customers. But sometimes, there’s almost too much information to process
With "The Lego Movie" as a guiding light, dreams of branded movies are back on marketer's story boards. What will we see next!
There are benefits to both small and large sweepstakes prizes. Here, we look at the great debate through case studies and plenty of comments.