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Loyalty Programs Forecast: Sunny, But Clouds on the Horizon
U.S. consumers participate in billions of loyalty programs, but they are not as active in these programs as they used to be. Here's what you need to know.
U.S. consumers participate in billions of loyalty programs, but they are not as active in these programs as they used to be. Here's what you need to know.
A new mobile fitness tracking site turns on Coca-Cola's 2013 commitment to support physical fitness programs.
Target is upping its data game to learn more about its customers so it can be more personal in its communications.
Ogilvy & Mather Hong Kong has come up with a unique campaign, "The Face of Litter," that uses DNA to visually profile litterbugs in that city and put them all to shame.
Admit it, marketers: Winter is coming—and you need to prepare. But what exactly are you supposed to do?
Learn the pitfalls brand marketers need to avoid when trying to build relationships with consumers.
By now we all know that Coke is bringing back its wildly popular “Share A Coke,” campaign with more names, more packages, more ways for consumers to experience the brand—and, in a bold move, an e-commerce platform. But what you might not know is that last year the campaign drove +15% volume and increased sales.…
If only we could predict the future. Well, someone else is doing it for us. Here's 10 marketing trends to move us toward the future.
Automated content marketing for social media is helping FordDirect engage Millennials in the market for new cars.
Just as brands are finally getting a grip on how to navigate the new social landscape to engage their target audiences, there’s another channel that’s turning younger Millennials’ heads—email.