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BMA15 Round-Up: Engagement Online, In-Person and at the Game
Here’s some key soundbites from some of the featured speakers from BMA15 on content marketing, live events, sports sponsorships and more.
Here’s some key soundbites from some of the featured speakers from BMA15 on content marketing, live events, sports sponsorships and more.
Don't just post content for the sake of posting something around a holiday. Make the content memorable, valuable and in keeping with your brand's character.
interest wants to level the playing field for its advertisers by encouraging more men to use the site.
A great branding story is all you need to generate high levels of brand engagement. Tapping into a breaking news stories only amplified the effects even more.
CNN is the latest company to open an in-house content marketing production studio to address the growing interest by marketers in branded content.
Marketing to Baby Boomers means you are targeting a powerhouse that has 70% of the nation’s disposable income. Here's 7 reasons why marketing to Boomers is unique.
Gates Corp. moved from a product-focused to a customer-focused marketing strategy by getting buy-in from the sales force and channel partners.
We ask several top marketers….what matters most in professional (and personal) ROI?
Join us this Wednesday, June 10 at 2 p.m. ET for a free webinar, where Mandy Hummel, account director, Silverpop will share a framework for evaluating multiple aspects of your digital marketing program.
Those zany "Minions" are appearing on Amazon delivery boxes in a first-of-its-kind deal allowing a third party to use Amazon's boxes for marketing purposes.