The Four Pillars of Sour Patch Kids Success
Farrah Bezner, marketing director of Halls and Candy at Mondelēz International, shares the four pillars that helped turn Sour Patch Kids into a cultural phenom.
Farrah Bezner, marketing director of Halls and Candy at Mondelēz International, shares the four pillars that helped turn Sour Patch Kids into a cultural phenom.
Consistency in the customer experience has become the new business imperative. The modern buyer demands to feel recognized and understood at every level of an organization.
Inspiring the builders of tomorrow as well as the purchases of today is key to the architecture of Lego’s content marketing plan.
Join us to learn the "5 Keys for Using Social to Drive Digital Marketing (You haven’t thought of)” during the free webinar Oct. 7 at 2 pm.
As technology lets marketers collect more information than ever dreamed possible, we need to be prepared to use that data properly—or become lost in space.
witter is integrating Buy Now with platforms that power e-commerce sites for merchants of all sizes.
This slide show goes into some detail to help us restart generating creative ideas and turn those concepts into reality.
Pay Your Selfie CEO Michelle Smyth explains how selfie takers can earn cash by providing consumer insights and advertising opportunities to brands.
This article is chocked full with research on marketing to Millennials and what some brands—Coca-Cola, Taco Bell, North Face, Under Armor—are doing to catch their attention.
You can have the best webinar content in the world. But if you don’t drive registrations and conversions, you’ve failed.