SMS + App Push=Increased Customer Engagement
Through the inclusion of SMS into a marketer's mobile app strategy, brands will enjoy additional customer engagement, increased usage and higher returns from their omni-channel app strategy.
Through the inclusion of SMS into a marketer's mobile app strategy, brands will enjoy additional customer engagement, increased usage and higher returns from their omni-channel app strategy.
McDonald's latests sweepstake, “Game Time Gold,” starts Nov. 3, however teaser videos are already in play.
Mosaic brought “the cloud” to life through an installation designed to evoke the freedom of the cloud at Oracle OpenWorld.
Digital media is the new channel of choice for Mondeléz International. CMO Dana Anderson talks about the shift and some of the biggest challenges she faces.
Destination marketing takes a a cool individual who can craft an innovative campaign to get people to visit. Here's some fun examples to steal ideas from.
Quinn Kilbury, Heineken senior brand director, talks about why the brand decided to launch a line of subtly branded menswear.
Account based marketing (ABM) requires great customer information, which means the best opportunities exist at your current customers.
Peter Sagal gave a great closing keynote on how to tell a joke at MarketingProf’s B2B Forum last week in Boston—but you really had to be there.
This article shares 3 reasons why experiential brand homes deliver strong ROI and describes seven principles for creating a successful brand home experience.
Using virtual reality, Tommy Hilfiger is giving shoppers at its New York store a front row seat at the label's fall fashion show.