Chinese Attach Models to Buses for Marketing Stunts
It's wild! How did a Chinese agency attach a human model to a bus to make him look like he was flying?? Check out these crazy marketing stunts.
It's wild! How did a Chinese agency attach a human model to a bus to make him look like he was flying?? Check out these crazy marketing stunts.
Chief Marketer asked four marketers to share some thoughts on which brands they think are doing a great job creating customer engagement online and offline.
Read up on how to optimize digital content for vertical screens to reach Millennials on the Snapchat and Periscope apps.
If you thought Millennials were a disruptive generation, wait until you get to know Gen Z.
Moet Hennessy has a key brand building strategy to reach multicultural millennials. Manny Gonzalez, senior director of multicultural programs, fills us in.
Maria Lisanti, director of marketing east and control, Stoli Group USA, shares the details on how the brand survived a major crisis.
2016 is almost here. Is your brand ready to create strong customer relationships that will take your company into the new year and beyond?
Georgina Flores, VP, integrated marketing communications at Allstate Insurance, shares how the brand has embraced multicultural marketing.
John Costello, president, global marketing and innovation, Dunkin' Donuts, on the six principles that drive brand building.
Lisa Mann, EVP, marketing, Kind Healthy Snacks on marketing kindness, her approach to content marketing and her career move from sales to marketing.