Channel | Engagement

Marketers need to ground their content marketing strategies to create a personalized experience for each customer to demonstrate measureable business value.

Coors Light has shifted its marketing strategy to champion woman instead of objectifying them. Its new campaign, “Climb On,” shows woman as they truly are: strong, brave and smart.

This is an inside look at the making of a Super Bowl spot, by DDB Chicago, that we don’t often get to see. Matt Montei, senior marketing director at Skittles parent company Wrigley, weighs in.

The results of a study of Super Bowl ads were surprising in one sense but not in another. Here are 5 insights uncovered by teams of marketing students.

Pepsi’s digital marketing director, Linda Lagos, shares some of the brands social marketing plans, but keeps plenty of secrets for Super Bowl Sunday.

Many marketers are still using the same content marketing strategies that worked three years ago—and that’s a recipe for diminishing returns.

While naming is not an exact science, there are some common mistakes companies should avoid when trying to select a new name.

Businesses should put an emphasis on community-centric local marketing efforts—or marketing that matters—to reach consumers at the right place and time.

Coors Light is delivering playlists—developed by neighborhood preferences—to New York City via branded kiosks.

Budweiser is starting up its Super Bowl campaign with a zany ad featuring comedic duo Amy Schumer and Seth Rogen—the faces of The Bud Light Party.