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How IoT Offers Opportunities for Marketers
More money will be spent on IoT-related consumer activities than any other market save insurance and healthcare. Here's a lesson on how IoT offers opportunities for marketers.
More money will be spent on IoT-related consumer activities than any other market save insurance and healthcare. Here's a lesson on how IoT offers opportunities for marketers.
Marketing communications is critical. What you say and why, where & when you say it represents some of your most valuable intellectual property.
How can you engage these potential buyers and turn them into loyal customers? Join us for a free live webinar where we’ll reveal “13 Surprising Brain Science Secrets That Drive Response”
eBay boasts about its social media marketing shrewdness, marketing across 15 different channels, but it also plays in niche social channels like We Heart it and Kik.
Pepsi hopes to ignite a worldwide conversation this summer with its PepsiMoji campaign and the hashtag #SayItWithPepsi.
The Chicago Tribune’s Innovation Hub brings the 10 most common social media marketing challenges and adds fixes for each one.
Arby's CMO Rob Lynch has been focused on differentiating the brand, clarifying the brand purpose and moving beyond being known for only one thing, beef.
Nicholas Guastaferro, Absolut director of marketing in the U.S., credits the Absolut Nights campaign with the success and plans to keep the momentum going.
Customer advocates can help B2B marketers take advantage of the passion of their most loyal fans, and deliver business value.
When it comes to social pay-to-play marketers are more apt to make sure the right message is put out, reaching the right people. Here are four tips: