Channel | Engagement

While marketers throw the term “omni-channel” around, there is still much confusion over how to implement a successful omni-channel marketing strategy.

In it's latest technological wizardry, KFC has added a way for customers to charge their phones when ordering the Watt a Box meal item.

Chobani Mezé Dips are being introduced with an "edible" house in NYC and a giveaway for a July 4th holiday to stay there.

A look back at six Unilever brands and their campaigns makes its clear why Unilever said it would end stereotyping women in its marketing.

Pumping out great content? Don't forget about content promotion. Here are six ways to make sure your hard-working content gets in front of your audience.

As traditional advertising inventory is squeezed out of existence, advertisers need to stop thinking about interrupting and start thinking about providing desirable content.

Andrew Moravick of Aberdeen shares why accurate reporting is among the top concerns for B2B marketers trying to quantify the success of their lead nurturing.

London bans unrealistic body ads after hundreds of complaints poured in for one weight lose supplement ad.

Marketing cannabis requires wading through reams of regulations, however, creative entrepreneurs are starting up agencies to do just that.

Big wins for agencies and their campaign work and top brand speakers headlined the 2016 PROMONext & The PRO Awards Gala.