Channel | Engagement

The PetSmart Treat Your Pup Sweepstakes uses the hashtag #TreatYourPup for a chance to win PetsHotel services including dog day camp and grooming services.

Here’s an infographic from Fetch, a global mobile-first agency, that outlines mobile behavior and industry trends during the 2016 Summer Olympic Games.

Coca-Cola has unveiled details around its #ThatsGold campaign tied to the upcoming Summer Olympics in Rio.

Forbes contributor Jayson DeMers lays out the seven principles for marketing Pokémon Go that marketers can use to promote their own products.

Childless women and marketing are like oil and water: They don't mix and childless women are wondering why marketers don’t cater to them.

In many ways, Facebook has supplanted Google as the go-to place for curated recommendations on brands, goods & services.

Here's three key things disruptive CMOS can do to drive digital transformation in their marketing organizations.

Brisk Iced Tea is launching one of its latest flavors, Pineapple Passionfruit, with a sweepstakes offering its first pair of custom-made sneakers.

This infographic about influencer marketing covers the importance of the tactic to businesses, the benefits, challenges and other information.

Metropoulos & Co. took Pabst Blue Ribbon beer on a turnaround and made a killing. Now, it is looking to do the same with an iconic brand: Hostess Twinkies.