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How to Successfully Connect with Insta-Communities
Marketers like adidas and Audi are finding success immersing themselves in Insta-Communities.
Marketers like adidas and Audi are finding success immersing themselves in Insta-Communities.
As marketers, it’s important that we understand the lens through which consumers see brands on mobile. As a relatively new channel, not much is known about how our brand reputations impact how consumers interact with us on mobile, and vice versa. A recent survey of consumers sought to understand how mobile affects brands’ reputations. The…
Lessons learned for you to apply to your own marketing strategy and campaign work.
Jenn Grace, a gay marketing specialist, offers tips and insights into how to create campaigns that resonate when marketing to the LGBTQ community.
At B2B LeadsCon in New York this week, Matt Heinz shared the seven traits of outstanding full-funnel marketers.
One of JetBlue’s most impactful consumer marketing strategies has been to remain true to its brand and mission of “inspiring humanity.”
Will Twitter's Promoted Stickers push the embattled social network over the line from red to black? Possibly, but it doesn’t look likely.
Health & Wellness Influencers are highly trusted and credentialed, just one of six key reasons why these influencers should be in your marketing basket.
Olympian Michael Phelps is a star for Under Armour, but appears on the cover of Sports Illustrated magazine wearing Nike sweatpants. Is this a screw-up?
McDonald's Step-It fitness trackers—included in Happy Meals—are its latest effort to boost its health and fitness items.