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Continental Tire MLS Sponsorship Reward is Loyalty and Purchases
Head of marketing Travis Roffler weighs in on the Continental Tire MLS sponsorship, the huge growth of MLS and activating to the massive fan base.
Head of marketing Travis Roffler weighs in on the Continental Tire MLS sponsorship, the huge growth of MLS and activating to the massive fan base.
Discover why web content management (WCM) is the foundation for digital experience management platforms, upcoming trends in meeting customer expectations, and how WCM impacts your bottom line.
Hear from John Carroll of Pernod Ricard on the massive transformation of the Jameson Distillery into a fully immersive experiential marketing platform.
Execs from some of the top companies—Xerox, Leo Burnett USA, Cleveland Clinic, Adobe, and Nike—single out one challenge and then pose a solution.
Wendy's NCAA partnership is the springboard for a road trip, tailgate bash and plenty of social media messaging.
The new Lime-A-Rita campaign, “Make it a Margarita Moment,” was crafted after an incredible amount of time was spent listening to its female customers.
Blue Apron, director of acquisition marketing, Greg Fitzgerald, on how the brand differentiates itself among a growing number of meal delivery services.
In the Most Wanted series, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. In this week’s spotlight, the LGBT community.
Everyone is the star of their own movie, and personalized URLs (PURLs) are one way to put direct mail prospects’ names in lights.
Erick Dickens joined King’s Hawaiian with a tough task, grow the brand, build a marketing team and don’t expect much of a budget, yet he prevailed.