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Thought Leadership Significantly Impacts B2B Buying
The thought leadership content B2B buyers engage with in social media can have a tremendous impact on what they purchase, according to new research from LinkedIn and Edelman Digital.
The thought leadership content B2B buyers engage with in social media can have a tremendous impact on what they purchase, according to new research from LinkedIn and Edelman Digital.
How the success of this outsized Coca-Cola brand activation in Romania could be brought to the U.S.
B2B customers will engage via mobile if the experience is truly useful and relevant to their needs.
Tax and auditing firm Grant Thornton has launched its first ad campaign in eight years to increase awareness with prospects in the financial marketplace.
Aramark took home the gold this week at Chief Marketer’s annual PRO Awards ceremony in New York.
Gap, tapping into its long history of promoting equality, is celebrating Pride month with the United Nations Foundation and its Free & Equal program.
The AR market is projected to reach $117.4 billion by 2022 and Forbes tapped its Agency Council for a lineup of creative ways to use it.
Communications expert Rob Biesenbach teaches us how best to connect with consumers through storytelling in marketing.
Starbucks and Lady Gaga have teamed up for a summer of new, pastel-hued beverages with the Cups of Kindness campaign.
Take a tour through the 2017 PRO Awards winning campaigns through cases studies detailing the strategies, execution and sizzling results!