![Coca-Cola vending machines](https://chiefmarketer.com/wp-content/uploads/2017/07/coca-cola-vending-machines-160x125.png)
Coke’s New Mobile Bot Communicates with Vending Machines
Moving far beyond the eye-catching touchscreens on Coke vending machines, it has a plan for customers to use mobile chat bots for ease of purchase.
Moving far beyond the eye-catching touchscreens on Coke vending machines, it has a plan for customers to use mobile chat bots for ease of purchase.
Facial recognition technology, samples and makeup classes draw young Millennials to the Lancôme Pop-Up shop.
Avnet CMO Kevin Sellers shares how the B2B firm's rebranding helps it connect with Millennials and other new audiences.
Mary Meeker's latest report, 2017 Internet Trends Report, is out and experts extract the key points from the 355-page deck. Meeker herself explains via video.
7-Eleven Day has been a tradition for 15 years as the grab-and-go brand encourages loyalty and trial during a day of free Slurpees.
Marketing to Millennials is by far a perfect science. However, they have have had a major impact on the way marketers target and communicate with them.
Sports sponsorship deals with the U.K.'s Manchester United and the Volvo Ocean Race have helped HCL Technologies increase their brand profile and boost customer engagement.
In improv, comedians are free to try anything. Adapting this philosophy to marketing can increase creativity and engagement, says comedian Tim Washer.
Scoring meetings with senior executives requires that you prove to them—well in advance—that you are worthy of their time. Here are some things you can do to increase the chances of winning their attention.
The Harvard Business Review outlines four steps CEOs should put in place to ensure their relationship with CMOs has a positive outcome for both parties.