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Digital Gamification Injects a Coolness Factor into Loyalty Programs
Adding gaming techniques to brand activation campaigns has become big business, in particular among loyalty programs, sweepstakes and instant-win promotions.
Adding gaming techniques to brand activation campaigns has become big business, in particular among loyalty programs, sweepstakes and instant-win promotions.
The Gillette Happy 18th Birthday packages will be mailed to 2 million this year. Some end up in the hands of women who share the surprise on social.
A chat with Mastercard’s EVP Marketing, Andres Siefken, on the strategy behind the MLB All-Star Game title sponsorship and the surrounding activations.
The Hostess turnaround is a stunning example of determination, innovation and hard work. Raine shares how it is reaching a new, younger audience on social.
The ASA signaled there is an evidence-based case for tougher standards of ads that feature gender stereotypes or characteristics harmful to people.
When President Trump told France's First Lady that she was in "good shape" Reebok jumped in with a tweet.
Building a successful app is both an art and a science, and one retailers must master to get consumers to hit the “download” button.
For B2B marketers on a budget, reaching numerous vertical markets can be difficult, says Earth Networks' Anuj Agrawal.
A innovative, modern mix of disruptive marketing helped doubled sales to $300 million with the company on track to double sales again this year.
Breaking through the clutter is at the top of the list when planning campaigns. But that is not an easy task, especially for those marketing with a small budget.