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How Truly Just Brands Give Back During Disasters
Consumers want brands to live a cause. Here are a few great examples of brands that went above and beyond in recent disaster relief efforts.
Consumers want brands to live a cause. Here are a few great examples of brands that went above and beyond in recent disaster relief efforts.
At a time when retailers are closing stores and laying off employees, brands like Kate Spade New York look to tech to create one-of-a-kind experiences.
Toys r Us recently filed bankruptcy amid crushing competition and is fighting to keep customers coming to its stores with a pitch for "free play."
Hear from Birchbox's CMO on how it built a "war room" to execute a one day social-media event last month: Birchbox Customer Appreciation Day.
Adrian Parker, VP marketing, Patrón Spirits, on how digital and technology have changed the consumer—and marketer—experience.
Nearly 65 percent of B2B marketers feel their content marketing programs are more successful than a year ago, according to a new survey.
The relatively low cost and high engagement rates make using social media to activate sponsorships an attractive channel.
Johnny Cupcakes founder Johnny Earle shares the story of his brand's tasty experiential marketing strategy.
This in-depth article teaches us why influencer marketing works and how to vet influencers to ensure legitimacy.
When marketing to baby boomers, it’s important to understand who they are, where they come from, and where they hope to be in the future.