Channel | Engage & Convert

The American Express Pro Walk was an augmented reality experience of the journey a U.S. Open pro had as they walked from the locker room to center court.

Companies that are truly ABM-focused will need marketers focused not on lead generation but on creating content geared to specific target accounts.

If your brand is interested in sponsoring festivals or an unorthodox event, take these three sponsorship don’ts into consideration.

Needless to say, launching an ABM program doesn’t happen overnight. Here’s four steps to make ABM an integral part of your daily operations.

This infographic details research and analysis on the psychology of successfully marketing to Millennials and how they compare to other generations.

As part of its Heineken Cities campaign, the brand is in a crowd-sourcing partnership to raise money to restore the historic Miami Marine Stadium.

Victoria's secret (Un) Dress Code is making some customers angry, but the truth is wearing underwear as outerwear is already a trend.

Why is (ABM) so hot? More and more companies know that while B2B marketing still has a place for B2C-style branding and awareness, demand gen is vital.

A new report tracked data based on billions of social ad impressions to determine the findings for the best video ad length for Facebook.

Alexandra Friedman, one of the pair of college friends who founded LOLA, talks about what makes its tampons the better alternative.