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Evolve or Perish: Walmart CMO Tony Rogers Says
Rogers challenged marketers to evolve their businesses, their brand and themselves as marketers using examples from his own work at Walmart.
Rogers challenged marketers to evolve their businesses, their brand and themselves as marketers using examples from his own work at Walmart.
Consumers want brands to live a cause. Here are a few great examples of brands that went above and beyond in recent disaster relief efforts.
At a time when retailers are closing stores and laying off employees, brands like Kate Spade New York look to tech to create one-of-a-kind experiences.
Toys r Us recently filed bankruptcy amid crushing competition and is fighting to keep customers coming to its stores with a pitch for "free play."
Hear from Birchbox's CMO on how it built a "war room" to execute a one day social-media event last month: Birchbox Customer Appreciation Day.
Adrian Parker, VP marketing, Patrón Spirits, on how digital and technology have changed the consumer—and marketer—experience.
A combination of creative direct mail, ABM and Nerf guns are helping cyber security firm Cybereason reach prospective customers.
The relatively low cost and high engagement rates make using social media to activate sponsorships an attractive channel.
This in-depth article teaches us why influencer marketing works and how to vet influencers to ensure legitimacy.
When marketing to baby boomers, it’s important to understand who they are, where they come from, and where they hope to be in the future.