Channel | Engage & Convert

Next month, Pepsi kicks off its 2018 global campaign, a throwback to some of its best moments in marketing combined with a blend of fresh, iconic branding.

For those of us that didn’t get to CES 2018, here's a roundup of some of the hottest innovations—and striking factoids—from the event.

Diet Coke relaunches after 35 years with a sleek new look, bold flavors and a bubbly campaign.

As the New Year kicks off, influencer marketing remains a hot topic with no shortage of 2018 top trends on the subject. Here's what you need to know.

Gen Z may be moving in on Millennials as the go-to-market of choice, but marketers may want to take a second look at silver surfers.

Moët & Chandon's head of U.S. consumer engagement, Christine Ngo, on implementing new forms of digital holiday marketing for the centuries old brand.

Some of the most innovative and surprising creative work is delivered in the form of spirits marketing campaigns.

Some 47 percent of the retailers have social commerce sites and are trying to figure out how to effectively pair those sites with their retail stores.

Two words—Dilly Dilly—took off in the pop-culture lexicon creating a striking success story for Bud Light and its agency.

There is a lot of misinformation that creates unrealistic expectations around content marketing and prevents many businesses from succeeding. Don’t let these five myths slow you down.