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The Fast Lane for CMOs: Growth, Speed, and Scale
CEOs are looking for profitable growth, and they need an agile CMO to drive that agenda swiftly, and at a scale that matters. Speed is of the essence.
CEOs are looking for profitable growth, and they need an agile CMO to drive that agenda swiftly, and at a scale that matters. Speed is of the essence.
People—over 21, of course—can ask The Ritas any question they want and they’ll get back a to-the-point answer.
The United Airlines Superheroes Olympics campaign is well underway and it is forging a blazing trail of social and video content.
Is your boss telling you to put new tech before anything else? You're not alone. It’s a conundrum that many marketers face.
Apple has filed a new trademark application for its classic rainbow-colored logo prompting widespread speculation about what exactly it will be used for.
Purpose-driven branding. Micro-niche marketing. No matter what you call it, it’s undeniable that brands are increasingly pushing themselves to find purpose beyond their products and services.
Lucky Charms ran a contest on Twitter to let consumers choose the next Lucky Charm marshmallow.
Subway's new "Anthem" video features live action and user-generated content that shows people living life and how Subway fits into those experiences.
While still a challenge, the good news for marketers is that the technology to measure customer responses to specific content is a rapidly improving sector of martech.
Sarah Guzman, senior director of marketing at Pepsico, shares the strategy behind the Smile with Lay's campaign and activating its partnership with Operation Smile.