![Crocs Come as You Are](https://chiefmarketer.com/wp-content/uploads/2018/03/crocs-come-as-you-are-850-160x125.png)
Crocs and Drew Barrymore Kick Off Global Campaign
Crocs kicks it up a notch in year two of its successful "Come As You Are" global marketing campaign.
Crocs kicks it up a notch in year two of its successful "Come As You Are" global marketing campaign.
Event Marketer catches up with the stars it featured on its cover over the last 15 years to find out what they're up to, and what they have learned about experiential over the years.
Jodi Williams, GM of global brand and marketing for Air New Zealand, shares the brand's strategy of video storytelling as a marketing tool.
Personalization and meaningful 1:1 interactions are the Holy Grail for marketers. But creating individualized, two-way conversations can be a challenge.
The Girls Skate India clinic is the next chapter in street wear brand Vans global campaign, This is Off the Wall.
Media agencies are missing a number of key opportunities when marketing to LGBTQ consumers. Learn how the divide breaks down in this new research.
7-Eleven is ramping up efforts to drive loyalty membership with a sweepstakes that gives away a cool million loyalty points.
Rachel Ferdinando, VP marketing, Cheetos, gives us the skinny on how the AI-enabled app, Cheetos Vision, came to be.
Questions around influencer marketing, including influencer selection, FTC guidelines and measurement, have fueled several misconceptions. Here we address those misconceptions.
By learning how to measure events marketers can justify their expenses to the C-suite.