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PepsiCo’s Scott Finlow on How Tech is Reshaping Marketing
PepsiCo is an innovator in marrying consumer needs with innovative and emerging technologies to create state-of-the-art marketing wonders that drive sales and brand loyalty.
PepsiCo is an innovator in marrying consumer needs with innovative and emerging technologies to create state-of-the-art marketing wonders that drive sales and brand loyalty.
A year-long global campaign includes a collection of marketing content, design-led packaging and artwork and powerful commercials.
To satisfy super fans hunger for branded merchandise—think bacon scarves— Arby's-of-the-Month will delight subscribers with a fresh variety of items each month.
This year it will take creativity and an understanding of what does and does not work for brands to set themselves apart.
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Satisfying the munchies just got a bit easier for students at the University of the Pacific in Stockton, CA, with snackbot.
Chief Marketer recently chatted with Centrally Human's Kim Weisensee Brown about the power of data in shaping human connections.