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A Roundup of Some of the Hottest Father’s Day Brand Activations
From local Texas propane councils to major brands like Groupon, Father’s Day is a big time of year for brand activations.
From local Texas propane councils to major brands like Groupon, Father’s Day is a big time of year for brand activations.
UNO CMO Sam Mancuso shares the way he and his team drove big results by strengthening its value platform with fun promotions and partnerships.
A major co-branded campaign is underway for this new product launch, Sweet Lightning, a throwback to southern times.
Just 10 percent of CMOs feel confident they will be able to reach their customer engagement and revenue goals as audiences seek more localized, personalized experiences.
After a 10-year drought of marketing investments, a powerful digital marketing machine drove impressive eight percent year-over-year growth.
A new infographic lays out 30 stats, including those on demographics, usage and Instagram for business.
You do great work for your clients, but do you treat your own marketing agency with the same care and commitment?
Lonely Whale has a new campaign it hopes will start a movement that empowers consumers to choose sustainable alternatives to single-use plastic water bottles.
Michelob ULTRA is out with a contest that awards bibs to spur ploggers to run in the NYC Marathon this fall.
For brands that want to differentiate themselves from their competitors, brand ambassador programs can be a highly effective marketing strategy.