Channel | Engage & Convert

It’s been a wild year for influencer marketing as marketers realize big impacts. Here's how influencer marketing went and where it's going.

A new survey from LoyaltyOne finds that Millennials like to be engaged through in-store holiday shopping experiences.

Looking to introduce a new experiential program aimed at millennials—or to amp up an existing campaign? Here are four tips that reflect the unique mindset of millennial consumers.

MarketingProfs teaches us six ways to make sure video is part of your marketing strategy including using video in social or for customer testimonials.

Millennials are the darlings of many marketers, but don't forget about Baby Boomers. They're a powerful, mega group that is wealthy and influential.

Join us for a free webinar to discover a six step plan for boosting your campaign performance in 2016.

Coffee-mate has been at OSU for a year marketing to college students, and during finals it opened The Café, an extravagant free coffee shop with delivery.

At this critical time for retailers, it's never too late to power up these five ways to get the growing demographic of makers in the door or online.

In an effort to market to wealthy New Yorkers, Neiman Marcus is showing off a handful of its fantasy Christmas Book gifts in an upscale mall.

Disruptive marketing is a way to stand out and to prevent entrepreneurs from moving into your space and putting you out of business at breakneck speed.