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New Study Looks at Effects of Sensory Marketing Tactics
A new study has determined that, in fact, consumer preference can be altered by sensory marketing tactics but not everything goes smoothly.
A new study has determined that, in fact, consumer preference can be altered by sensory marketing tactics but not everything goes smoothly.
Airbnb has upped its strategy to use community-curated content to help drive sales and get word out about all the host homes it markets across the globe.
Andy Kauffman, Marriott International's VP digital marketing & Marriott.com, talks about how Marriott's marketing strategy plays out across digital.
With the proliferation of photo-sharing apps like Instagram, restaurants are changing up how they operate, market themselves and even serve customers.
Millennials don’t like traditional advertising so brands like Johnny Walker, Remy Martin and Grey Goose are giving them what they want—experiences.
Only in the kooky promotion-marketing world might you find such a campaign: It’s a new product from KFC: edible, lickable fingernail polish.
A new startup, LISNR, is making waves by delivering exclusive content and offers via Smart Tones.
Budweiser's new America is in Your Hands campaign plays off the November presidential election.
More money will be spent on IoT-related consumer activities than any other market save insurance and healthcare. Here's a lesson on how IoT offers opportunities for marketers.
How can you engage these potential buyers and turn them into loyal customers? Join us for a free live webinar where we’ll reveal “13 Surprising Brain Science Secrets That Drive Response”