Content Marketing Takes JetBlue to New Heights
One of JetBlue’s most impactful consumer marketing strategies has been to remain true to its brand and mission of “inspiring humanity.”
One of JetBlue’s most impactful consumer marketing strategies has been to remain true to its brand and mission of “inspiring humanity.”
Will Twitter's Promoted Stickers push the embattled social network over the line from red to black? Possibly, but it doesn’t look likely.
Health & Wellness Influencers are highly trusted and credentialed, just one of six key reasons why these influencers should be in your marketing basket.
Olympian Michael Phelps is a star for Under Armour, but appears on the cover of Sports Illustrated magazine wearing Nike sweatpants. Is this a screw-up?
McDonald's Step-It fitness trackers—included in Happy Meals—are its latest effort to boost its health and fitness items.
Twitter has signed a new deal with PepsiCo as its exclusive Twitter Promoted #Stickers partner hoping to jumpstart stagnant subscribers and revenue.
Here's a guide with an easy-to-implement framework that prompts holistic thinking about your marketing initiatives, whether they tie in to Pokémon GO.
James Williams, Olympic marketing and assets director at Coca-Cola, talks about the multifaceted marketing of its iconic brand at the 2016 Olympic Games.
I had dinner last week with a friend and business associate, Karen Koslow, who with a few other entrepreneurs, has launched an influencer marketing network in a vertical that is not as well developed as the fashion, food and gaming categories are: Health & Wellness. The company, Wellness Amplified, offers a new opportunity for marketers…
With co-creation and crowdsourcing people build a personal connection to the brand through content creation.