Channel | Email

Today's B2B ecommerce models go beyond automated ordering systems, putting more emphasis on relationships and less on transactions.

If your company has waited until the last minute and is still in the early stages of implementing a GDPR program, focus on establishing a ‘risk ready’ posture. Here's the steps to take.

Miss any of our most popular B2B and martech stories in April? Here’s a recap.

Wondering which B2B and martech stories readers thought were the cat’s meow last month? Check out the 10 most popular stories on ChiefMarketer.com for March 2018.

Many B2B marketers don’t think GDPR is something that they need to be concerned about, and that could be a mistake.

Got B2B marketing knowledge and skills to share? Apply now to be a speaker at B2B Connect to Convert 2018, Oct. 3-5 in Boston.

Constant testing and experimentation is essential in B2B email marketing. Learn how Pitney Bowes and more are maximizing their email potential.

As the deadline for this year’s competition draws close (enter now—March 15 is the deadline), here’s tips you can steal for your own shot at PRO Awards glory.

Marketing automation is helping Amplify Credit Union maximize online engagement with members and improve lead gen efforts.

The EU’s General Data Protection Regulation (GDPR) isn’t going to make your job easier. Here's what marketers need to know to weather the changes.