Channel | Email

There are several lessons to be drawn from Massage Envy

What to consider before deciding whether to make you e-mail subscriber list single opt-in or double opt-in

Why capture data? For many of us, this may be a silly question. But, surprisingly, for many others it is not.

Recency/frequency/monetary value modeling, or RFM, is a tried-and-true segmentation tactic for catalogers and other mail order marketers. But e-mail practitioners have been more reluctant to use it to segment their campaigns.

It's an unfortunate fact of online business that your e-mail newsletter sign-up form can actually be costing you customers. You must scrutinize every aspect of your subscription form in order to make it as effective and appealing as possible

Of the 152 senior executives surveyed by consultancy the E-tailing Group earlier this year, 85% said that they were working on creating compelling messaging to boost their e-mail marketing response.

For e-mail to serve the sender well, it must take a few cues from what we find so attractive about social media to begin with

Learning from our own mistakes, while effective, can be painful. That

Growing one

Welcome to the first article in nine-part series, The Sum of the Parts, in which consultant Rob Galkoff will discuss the various elements critical to successful e-mail marketing.