Channel | Email

There is simple beauty in using e-mail campaigns to market a business. E-mail marketing's ROI, especially during an economic downturn, is impressive.

Still need proof that segmenting your e-mail house file and creating unique messages for each group can pay off? Consider the lift that American Greetings enjoyed from doing just that

Over the past few years, multititle cataloger Miles Kimball has made it a priority to coordinate its online marketing efforts with its catalog mailings. E-mail campaigns that are part of this strategy have boosted response and revenue by up to 20%

Cost-per-lead advertising online has helped Tommy Hilfiger grow its opt-in e-mail database

Reviewing the potential sources of e-mail subscriber names and the value of the data from each source

Don't let e-mail testing make you testy. These tips from Kristen Gregory, e-mail marketing strategist at Bronto Software, should make it easier to ace

Given the vital importance of deliverability to your e-marketing efforts, it's not surprising there are so many tools to help gauge deliverability rates

Implementing e-mail deliverability reporting, launching a welcome program, tweaking headers: Groupon

So you

One of the more challenging aspects of e-mail marketing is finding your needle-movers: the elements of your campaigns that, when tweaked, will generate the greatest lift in response and revenue. Here are a few to consider testing