E-mail Service Providers: How to Distinguish the Exceptional from the Standard
Fortunately there is an important aspect of e-mail software that marketers can zero in on when evaluating service providers. It
Fortunately there is an important aspect of e-mail software that marketers can zero in on when evaluating service providers. It
Success in the e-mail business is directly proportional to the amount of discipline you have in your personal life. I have found that most
We all know that beauty is in the eye of the beholder. But that didn
Do you have a welcome campaign? If you answered yes to this question but all you have is a simple auto responder saying
Any e-mail list is going to suffer from a degree of churn. Though some opt-outs cannot be avoided, if you take a proactive approach, you can reduce the number of subscribers exiting your e-mail list.
Some metrics, such as open rates, get much more scrutiny than they arguably warrant (see E-mail Metrics That Matter, page 17). Others, though, are criminally
DIRECT MARKETING STOLE MY DINING ROOM TABLE. Or about half of it. For the past few months since May I've had the lazy habit of sorting my mail into magazines,
When people get to certain stages of their time shuffling around in this mortal coil say, getting married or becoming parents they realize that life insurance
For geeks and wonks, the ease of accessing a multitude of e-mail marketing metrics is akin to being the proverbial kid in a candy store. But just as even
E-MAIL APPENDING, in which a data provider supplies you with the e-mail addresses of customers for whom you already have postal addresses and other information,