Channel | Email

The Online Trust Alliance (OTA) has released a framework of security guidelines designed to help email and online marketers protect their valuable data assets.

It can be stressful for companies as they struggle to find where or how to create content, what type of content they need to generate, and the best way push that content out and generate leads via email and all manner of social media.

All email marketers want more subscribers. Subscribers spend money. If visitors come to your website for one reason or another, they should be encouraged to register to receive your emails. If thousands come to your site and fail to register, you don't have a very good website.

Akron Children's Hospital has revamped its enewsletter program, with an eye towards better tracking responses from parents, donors and other constituents, and growing its email database.

Social media, email and partnerships helped The Nature Conservancy “take the planet out to lunch” with a global picnic to raise awareness of the nonprofit on Earth Day.

Killing the print edition of its visitors guide may have been the best database-augmenting action Indiana’s South Shore Convention and Visitors Authority ever took. In doing so, the group put itself in a position to deliver better-qualified leads to its member organizations by focusing on online communication.

For email marketers operating in the European Union, getting permission will soon extend beyond getting customers to opt-in to letting them into the inbox.

On behalf of Hubspot, social media specialist Dan Zarella looked at over 9.5 billion emails sent using MailChimp, analyzing clickthroughs, open rates and what times of day/week worked best.

No matter what your marketing medium of choice is today

The Indianapolis Indians have increased online ticket sales 64% so far over last season, thanks in large part to an email campaign with an over 30% open rate.