Channel | Email

Email personalization has helped MLS boost email opens by 21% and clickthroughs by 31%.

Consider this the golden age of data in marketing.

Lists featured this week include New Hampshire Magazine and American Nurseryman Email.

(Search Engine Watch) Conversion optimization focuses on compelling visitors to take a specific action on your site or landing page, but marketers shouldn’t overlook a low-hanging fruit: the purchase/lead confirmation page. Joseph Kerschbaum, senior client strategist for PPC Associates, shares seven tips to improve the confirmation page to set a good foundation for lasting customer…

Chief Marketer recently talked with Mike Volpe, CMO of inbound marketing software at HubSpot, to get his take on trends in the inbound space.

A combination of social media and email marketing helps charity: water fundraise to bring clean, safe drinking water to people in developing nations. “We operate within a $0 marketing budget, so we don’t use traditional marketing methods like direct mail or buying ads,” said Sarah Salisbury, digital marketing manager of charity: water, via email. “We…

Lists featured this week include Association of Healthcare Philanthropy and the Institute of Natural Healing.

(The Daily Egg) It’s easy to fall into the trap of thinking that “marketing” is synonymous with “digital,” but companies need to remember that tangible interactions are a great way to change things up a bit, in a pleasant way. Kathryn Aragon, of The Daily Egg, offers a look into how MailChimp ran a mixed-media…

For marketers targeting ethnic segments, the added elements of different languages and traditions make life challenging.

Here are five things to consider when trying to engage more folks for your cause.