Spam accounted for 77% of all e-mail traffic in 2004 and virtually all unsolicited e-mails transmitted failed to comply with the Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) Act, according to MX Logic Inc., a Denver based e-mail security and tracking firm.
Smart postal mailers carefully plan their campaigns, taking both season and day of week into account. So should e-mailers, say executives from UAL Loyalty
Royal Farros, CEO of MessageCast, was the last presenter on the last day of September’s annual Direct Marketing Association meeting in New Orleans. But to hear him tell it, he didn’t mind bringing up the rear. After all, he’s got something better than e-mail
Sometimes it seems like everybody’s putting up roadblocks for e-mail direct marketing campaigns.
Marketers tackle getting past ISPs and other issues in Direct’s annual e-mail roundtable
Successful e-mail marketing involves growing your e-mail list, providing content that is relevant and fresh, engages your audience and, ultimately, closes
CNET Networks sends half a million e-mails each week customized to the specific interests of visitors to its digital sites. These e-mails pay off with
The cost of erroneously blocked e-mail that sent to recipients who have given their permission to receive it will reach $419 million in 2008, up from
Every legitimate marketer wants to comply with Can Spam, the new federal anti-spam law. However, many are unsure of the statute's details, because the
Northwestern University's Kellogg School of Management is set to further fine-tune and expand its direct marketing, which it began overhauling last year.
