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Using Personalization to Increase Conversions
Personalization is being leveraged by digital marketer to turn online visitors into customers, and crazyegg's blog this week provided a rundown of things marketers can do to make the most of it.
Personalization is being leveraged by digital marketer to turn online visitors into customers, and crazyegg's blog this week provided a rundown of things marketers can do to make the most of it.
The path to successfully leveraging big data for increased engagement can be a personal experience—if you do it right.
Of the 86% of B2B marketers who are doing content marketing, only 38% feel they are effective at it.
Companies like GameStop are facing new challenges as marketing solutions consume more and more of their tech budgets.
Lists featured this week include Better Senior Living and the Innovation B2B file.
Triggered messages accounted for 3.8% of total email volume in the second quarter of 2014, a 9.2% increase over the same period in 2013.
This time out we examine two examples of email personalization. One cleverly hit the mark, while the other, well, not so much.
In today’s world, B2B marketers can no longer focus on lead gen to support the sales pipeline.
The lines may have blurred but there are still key differences between B2C and B2B buyers.
"Make it pop" is one of the most common—and infuriating—questions creatives hear.