Channel | Email

Say what you want about Al DiGuido. But his departure from Epsilon Interactive last week means e-mail marketing has lost some of its color.

Want to see a real-life example of how not to use e-mail appending? Pasted below is an actual appending attempt that arrived at one of our Yahoo! accounts recently from Hewlett-Packard.

A lawsuit filed by a long-time anti-spammer against Scott Richter and his e-mail marketing firm OptInRealBig accuses Richter and his clients of using deceptive subject lines. However, if the California court agrees that all of the subject lines detailed in the suit are deceptive, some fairly standard direct-marketing teaser-copywriting techniques could be legal landmines in…

Merchants generally like to straddle controversial issues in order to avoid offending any customers. Not BustedTees.com

Six men have been charged with participation in an Internet phishing scam that used e-mail and phony Internet greeting cards to steal credit card numbers, bank account numbers and other personal information from AOL users, the U.S. Department of Justice announced last week.

Brandon Phillips can tell if you're honoring opt-out requests. More importantly, LashBack's president and CEO can tell if your company's affiliates are

THE FIRST CHARGES BROUGHT under Michigan's so-called child-protection do-not-e-mail law show that the state is casting a far wider net than Utah. Far

FOR THIS ISSUE'S MOST SELF-important, empty-headed gasbag activist argument, look no further than a recent commentary piece from Doug Moss, publisher

YOU NEVER CALL, you never write. Who wants to have their customers say that? Certainly not software marketer PTC, which is seeing an uptick in revenue

False-positive spam filtering, despite improvements, continues to plague U.S. e-mailers according a study from Lyris Technologies.