Channel | Email

RETAILERS THAT STILL USE all-HTML e-mail and there apparently are a lot of them are in for a horrendous online holiday shopping season, according to Epsilon

A NEW SUBSCRIBER OPTS IN to receive your newsletter. Great! So you respond with a simple thank-you, right? Not exactly. The right welcome message can

E-MAILBOX PROVIDERS blocked 19.2% of all permission-based commercial e-mail during the first half of 2006, according to a study by e-mail delivery firm Return Path. This average is a slight improvement over the 21% reported in the second half last year, the firm noted.

E-MAIL PHISHERS ARE honing their skills in ways that indicate at least some of them think like the best direct marketers, says James Christiansen, Experian's

FILE THIS ONE UNDER largest spam-related judgment ever that was completely ignored. The Spamhaus Project is thumbing its nose at an e-mail marketer who

Epsilon Inc. fired a highly visible executive last month and shook up its corporate structure. Al DiGuido, CEO of Epsilon Interactive, was ousted. And

While most e-mail marketers think forbidden content is usually why their e-mail gets blocked from recipients, senders' bad reputations are responsible the vast majority of the time, according to deliverability concern Return Path.

If electronic newsletter and e-mail efforts have seemed a bit off recently, there may be solace in numbers: Both open rates and click-through percentages fell in first-half 2006 from the second half of 2005, and from first-half 2005’s levels, according to a new study.

The Internet is a treasure trove of information, a tool for research, and a conduit for communication. And yet, one of its flaws is that there is almost too much information online: finding exactly what one is looking for can be a difficult and frustrating process, even with the advent of more powerful and intelligent…

Anti-spam group The Spamhaus Project may have severely miscalculated when it thumbed its nose at an Illinois judge