A report released by researcher Chatham House yesterday in the UK estimates Nigerian 419 advanced fee fraud costs the country’s economy $284 million a year, with the average losses per greedy dupe, er victim clocking in at $58,700.
From the we-swear-we
The San Francisco Chamber of Commerce has chosen VerticalResponse to manage its e-mail marketing programs.
Yesmail
Your marketing efforts could be 100% opt-in and your outbound e-mail could still end up being blocked as spam. The problem: list poisoning.
If Yesmail
A current example of unbelievably lazy reporting is the many online news outlets regurgitating Internet security concern Sophos
With marketers increasingly recognizing the power of e-mail marketing, spending on the channel is expected to show double-digit growth for the foreseeable future. However, industry experts differ on how the increased budgets should be spent.
Give your customers something to say by communicating with them post-purchase via e-newsletters and help them overcome their potential buyer’s remorse. Once you’ve assuaged their concerns, assuming your product is at least meeting the customer’s needs or desires, you can aid their future dialogue with colorful details about your product. Then, you can finally turn…
Electronic newsletters (better known as e-newsletters or e-zines) are one of the easiest and most underutilized tools companies can use to enhance a Public Relations (PR) or marketing campaign.
